Ethos.

We are pro business anti corporate progressive libertarians around here.

We say crazy things like "extend product life cycles" and "we don't do planned obsolescence." 

We manufacture our dh tops in New Zealand because we think a 'developed' country should have a clothing industry especially with the supply risks so obvious in the present globalized model.

We do not source any product from China because we do not wish to endorse their labour standards, human rights record and pollution.

We source our